It's not enough to rely on just 1 marketing channel anymore-

Grow ROAS & Revenue Sustainably with Multi-Channel Growth Management

Over the past 7 years, we've spent millions of dollars on Meta, Google, TikTok, Pinterest, Apple Ads and more. We've helped fledgling brands, family businesses, and fast-growing startups make a name for themselves and thrive sustainably.

Many VC-backed startups, fast-growing ecommerce brands, & family businesses have worked with Monolith to grow their revenue at a sustainable ROAS

VC-Backed Ecommerce Case Study: Cotopaxi (Series C)

Summary

Cotopaxi is a Series C Funded DTC ecommerce B Corp that sells outdoor gear with social impact. Every piece is connected to a humanitarian cause in the world's poorest countries.

Services given

Meta Ads, Google Ads, Email Marketing via Klaviyo

Growth graph showing upward trend
6:1
Customer Lifetime Value to Customer Acquisition Cost
30%
Year on Year Revenue Growth
+31%
Above Forecasted Black Friday Cyber Monday Target

Family Business Beauty Case Study: SkinStation

Summary

SkinStation is one of the Philippines' leading aesthetic clinics, offering various beauty and wellness services. Starting March 2022, we helped them increase revenue across multiple service lines including Diode, AxiLight, RevitaLight, and EMS BodySculpt through strategic full-funnel marketing approaches and optimized landing pages.

Services given

Meta Ads (Facebook & Instagram), Landing Page Optimization, Full-Funnel Marketing Strategy

SkinStation growth graph showing revenue increase
608%
Above target revenue for Diode services
369%
Above target revenue for RevitaLight
302%
Above target revenue for AxiLight

Series A Recipe Platform Case Study

Summary

A Series A funded recipe platform needed to improve their unit economics through CAC reduction. Through strategic multi-platform advertising and continuous optimization across Facebook, Instagram, TikTok, Twitter, and Pinterest, we achieved a dramatic reduction in customer acquisition costs while maintaining growth. The CAC was in a dire spot, at 4 digits CAC. Through our work, we've cut it down to a far more sustainable low 2 digits CAC.

Services given

Meta Ads, TikTok Ads, Twitter Ads, Pinterest Ads, Creative Strategy, Multi-Platform Optimization

Graph showing CAC reduction over time
98.75%
Reduction in Customer Acquisition Cost (Not a typo! From 4 Digit CAC to Low 2 Digits)
66.3%
CAC reduction in first month
92%
CAC reduction within two months

Shark Tank Featured Brand DTC Case Study: Beard Head & Zoo Snoods

Summary

Beard Head, a Shark Tank featured business, is the world's first bearded headwear brand with hundreds of 5-star Amazon reviews. Zoo Snoods, their sister brand, creates beloved animal headwear for pets. Both experiential brands needed to grow revenue and ROI while maintaining their fun, whimsical brand identity. Through deep customer immersion and multi-channel optimization, we created a comprehensive marketing machine that delivered significant results.

Services given

Meta Ads, Google Ads, Email Marketing, Conversion Rate Optimization, Creative Strategy, Brand Development

Graph showing conversion rate and customer retention improvements
2.8x
Improvement in conversion rate
2x
Increase in returning customer rate

DTC Outdoor Gear Case Study: Rheos Gear

Summary

Rheos Gear, a DTC outdoor gear brand known for their floating sunglasses, needed to expand beyond social media and influencer marketing. While they had success with their initial product launch, selling out in 60 days, their Google Ads campaigns were operating at negative profit margins. Through strategic keyword optimization and account restructuring, we transformed their Google Ads performance.

Services given

Google Ads Optimization, Competitive Keyword Strategy, SKAG Implementation

Graph showing cost per sale reduction
58%
Reduction in cost per sale
60
Days to first product line sellout
2x
ROAS improvement

Family Business Marketplace Case Study: Eslite

Summary

Eslite is a glutathione brand based in the Philippines that has been proven to be 3x more effective than regular glutathione. Its key ingredient, S-acetyl, prevents glutathione from breaking down after being ingested making it more effective and healthier to one's liver. From merely improving revenue during our first year of partnership with Eslite, our target grew to achieving 3:1 ROAS and currently at 8:1 ROAS.

Services given

Meta Ads, Lazada Sponsored Search, Shopee Sponsored Media, Conversion Rate Optimization, Marketplace Listing Optimization, SEO

Eslite growth graph showing revenue increase
2x
in 2019, 3 months into the engagement
3x
in Shopee revenue after in-platform ads management in 2020
8:1
ROAS even after increasing ad spend by 2x in 2023

Family Business F&B Case Study: Lia's Cakes

Summary

Lia's Cakes in Season is a cake delivery ecommerce store with a single store in the Philippines. Lia's became Monolith's client during 2019. By utilizing advertising channels such as Facebook, Google, and managing their Shopify page, Monolith improved Lia's performance, eventually achieving hitting a ROAS of 7-9 consistently, and eventually growing ROAS by beyond 10x.

Services given

Meta Ads, Google Ads, Conversion Rate Optimization for the first 3 months, Promotion Calendar, Klaviyo Email Marketing

Lia's Cakes growth graph showing revenue increase
8x
Growth during the start of engagement
10x
Revenue during seasonal surge
7-9:1
Stabilized business ROAS in a year

Family Business Marketplace Case Study: VPharma

Summary

After handling a probiotic supplement company for a year, we noticed an opportunity to help them grow. We assisted them in breaking through their goals with A/B tests, data crunching, and optimizations. We achieved double the projected Q2 revenue.

Services given

Meta Ads, Lazada Sponsored Search, Marketplace Listing Optimization

VPharma growth graph showing revenue increase
182%
More Revenue compared to previous year
10%
Lowered the account's cost per click by
2x
their target and spent less on ads by 8.5%

Family Business Retail Case Study: The Watch Store

Summary

The Watch Store is an authorized retailer of luxury watches housing well-known heritage brands such as Tissot, Alpina, and Tommy Hilfiger. The Watch Store became Monolith's client near the end of 2019. We assisted them in transitioning into adapting the fast paced environment of the e-commerce space in the Philippines. Almost immediately, we were able to generate a stable 6:1 return on ad spend through the use of effective growth hacking and media optimization.

Services given

Meta Ads, Lazada Sponsored Search, Shopee Sponsored Media, Conversion Rate Optimization, Marketplace Listing Optimization, SEO

The Watch Store growth graph showing revenue increase
+200%
in revenue for 2019
+54%
above forecast of 2021
16%
exceeded 2021 revenue on 2022

Schedule an Exploratory Call

If you'd like to determine we're a great fit, then do chat with us with an exploratory call for 25 minutes.

Best case, you'll get deeper insight into our growth framework that you can use for yourself.

Worst case, you've given yourself a 25 minute break from the usual routine, and a new connection. It's not a sales call, that's why it's short. No presentation slides or anything like that. Just a chat.

Talk soon!