Summary
A Series A funded recipe platform needed to improve their unit economics through CAC reduction. Through strategic multi-platform advertising and continuous optimization across Facebook, Instagram, TikTok, Twitter, and Pinterest, we achieved a dramatic reduction in customer acquisition costs while maintaining growth. The CAC was in a dire spot, at 4 digits CAC. Through our work, we've cut it down to a far more sustainable low 2 digits CAC.
Services given
Meta Ads, TikTok Ads, Twitter Ads, Pinterest Ads, Creative Strategy, Multi-Platform Optimization