Targeting is for efficiency, content is for revenue
You don't need yet another marketing course, template, or checklist.
Insights & Frameworks
A collection of the various mental models that we use.
When Should You Do a Rebrand?
A rebrand is more than just the design
Digital Marketing is Just Like Your Monthly Rent
Why Paying for an Online Store Isn't the Same as Renting Physical Retail Space
The Consumption Principle
A simple rule for inferring how social algorithms work
To Appreciate its Limits, Consider ChatGPT as a Word Calculator
In exploring what AIs like GPT is good for, I may or may not have spent too much money on fine-tuning language models... sharing insights from my journey here.
How SMEs can Drive Growth Despite Turbulent Times
A feature in Esquire Money about How SMEs can survive the pandemic
Monolith's B2C Marketing Matrix — Shortcuts to Key Marketing Best Practices
I've been reflecting on better ways to communicate solid marketing strategies without making the error of going for "one-size-fits-all" systems.
Corporate Logic vs Entrepreneurial Logic: How the Best Business People Think Differently About the Same Things
How Mental Models Differ across Corporate and Entrepreneurial Worlds
Why Digital Marketing is Just Relationship-Building
A Zero Jargon Guide for Folks New to Digital (And How to Grasp Things Like "Chatbots", "Marketing Automation", and more)
2 Lessons from the Best Founders I've Worked With (8- and 9-Figure Self-Funded Entrepreneurs)
In the early days, I worked a lot with bootstrapped founders and here's what I've learned