Targeting is for efficiency, content is for revenue
You don't need yet another marketing course, template, or checklist.
Insights & Frameworks
A collection of the various mental models that we use.
Digital Marketing is Just Like Your Monthly Rent
Why Paying for an Online Store Isn't the Same as Renting Physical Retail Space
The Consumption Principle
A simple rule for inferring how social algorithms work
To Appreciate its Limits, Consider ChatGPT as a Word Calculator
In exploring what AIs like GPT is good for, I may or may not have spent too much money on fine-tuning language models... sharing insights from my journey here.
Corporate Logic vs Entrepreneurial Logic: How the Best Business People Think Differently About the Same Things
How Mental Models Differ across Corporate and Entrepreneurial Worlds
Why Digital Marketing is Just Relationship-Building
A Zero Jargon Guide for Folks New to Digital (And How to Grasp Things Like "Chatbots", "Marketing Automation", and more)